An advent calendar only works if visitors want to open tomorrow’s door. The secret is variety: not 24 discounts, but a mix of offers, products, useful tips and small surprises. Here are 24 ideas to fill yours.
Offers (use 6 to 8)
- 10% off everything on day 1, to start strong.
- Free shipping for 24 hours.
- A free gift with any order today.
- 5 € off from a small amount.
- A “lucky 13” code on the 13th.
- Double loyalty points or a bigger discount on a weekend.
- 20% off last-minute gifts after your shipping deadline.
- Christmas Eve: the biggest discount of the calendar.
Products (use 6 to 8)
- Your bestseller of the year.
- A gift idea for him.
- A gift idea for her.
- A gift under 20 €.
- A product back in stock.
- A new product revealed in the calendar first.
- A gift set or bundle.
- The product with the best reviews.
Services and useful information (use 4 to 6)
- Free gift wrapping.
- Your last delivery date before Christmas.
- Gift cards, delivered instantly.
- A gift finder quiz.
- Click and collect or holiday opening hours.
- A wishlist to share with family.
Surprises (use 2 to 3)
- A behind-the-scenes photo or a thank you message.
- A contest: share the calendar, win a product.
Tips
- Lock each code to its day, so codes shared online cannot be used early.
- Put the biggest offers on weekends and on key dates.
- Announce the calendar in your announcement bar and emails.
Advently keeps door contents secret until their day and refuses codes before their date. See it on the live demo and read how to set up an advent calendar.
Frequently asked questions
How many discounts should an advent calendar have?
About a third of the doors; mix them with products, services and useful information.
Can a coupon from the calendar be used before its day?
Not with Advently: codes are refused before their door opens.
Is an advent calendar useful for a small store?
Yes, it gives visitors a reason to come back every day of December.