“Buy 2, get 1 free” is one of the most effective offers: easy to understand and it raises the number of items per order.
Which products suit it
- Consumables: candles, coffee, cosmetics.
- Small gifts and accessories.
- Products with a good margin.
Free or discounted
“Third one free” is the strongest; “second one at −50%” protects your margin.
Automatic, no coupon
Customers should see the discount in the cart without typing a code.
Show the offer
On product pages and in the cart: “Add 1 more to get it free”.
More ways to raise the average order. Rulely applies buy X get Y, quantity and spend discounts automatically; see the demo.
Frequently asked questions
Can WooCommerce do buy one get one?
Not with coupons alone; a rules plugin such as Rulely applies it automatically.
Which item is free?
The cheapest items of each group.
Can the offer apply to one category only?
Yes, choose the categories in the rule.