How shoppers move from one page of products to the next changes how much of your catalog they see.
Classic pagination
Clear and familiar, but each click reloads the page and many shoppers never go past page one, especially on phones.
A load more button
The next products appear below. Shoppers stay in control and can still reach the footer. The best default for most stores.
Infinite scroll
Products load as you scroll. Great for browsing large visual catalogs, less for finding the footer or comparing.
Show the progress
“Showing 24 of 120 products” with a small bar tells shoppers how much is left.
Keep SEO safe
Keep real pagination links in the page for search engines, and update the address as products load.
Morely does all of this, in classic and block themes. See the demo and how to organise a large catalog.
Frequently asked questions
Is infinite scroll bad for SEO?
Not if normal pagination links stay in the page for search engines.
Which is best on mobile?
A load more button: easy to use and the footer stays reachable.
How many products per page?
Around 12 to 24, so the first view loads fast.