A customer added products yesterday and finds an empty cart today. Here is why it happens and what to do.
Sessions expire
Guest carts are kept for a limited time. Logged-in customers keep theirs longer.
Another device
Added on a phone, opened on a computer: the guest cart does not follow.
Links to the cart page
Bookmarks and old emails lead straight to an empty cart.
How to bring them back
- Recover abandoned carts by email when you have the address.
- Offer an account or wishlist to keep products.
- Make the empty cart page helpful, with best sellers.
Pair abandoned cart emails with Emptly for the empty cart page. See the demo and empty cart ideas.
Frequently asked questions
How long does WooCommerce keep a guest cart?
About two days by default.
Can carts follow customers across devices?
Yes, when they are logged in.
Does a wishlist help?
Yes, saved products are easy to add back.