Breadcrumbs are the small “Home › Category › Article” path above the title. They do more than it seems.
For visitors
They show where they are and offer a one-click way up to the category.
For Google
With BreadcrumbList data, Google can show the path instead of a long URL in results.
Keep categories clean
One main category per post makes trails clear.
Where to place them
Above the title, small and discreet.
Breadcrumbly adds them with structured data. See the demo and local business schema.
Frequently asked questions
Do breadcrumbs improve rankings?
They help Google understand your structure and can improve how results look.
Should the home page have breadcrumbs?
No.
Does WooCommerce have breadcrumbs?
Yes, on shop pages; posts and pages need another solution.