A FAQ page saves you time and helps customers decide. The hardest part is often knowing which questions to include. Below are question ideas by type of business, ready to adapt with your own answers.
Online store
- How long does delivery take, and how much does it cost?
- Do you ship abroad?
- How can I track my order?
- Can I return or exchange an item? Who pays for returns?
- Which payment methods do you accept?
- How do I choose my size? (link to your size guide)
Restaurant or café
- Do I need to book? How?
- Do you have vegetarian, vegan or gluten-free options?
- Can you host groups or private events?
- Do you offer takeaway or delivery?
- Is there parking or step-free access?
Hair salon, beauty or wellness
- How long does an appointment last?
- What is your cancellation policy?
- Do you sell gift cards?
- Which products do you use?
Trades and home services
- Which areas do you cover? (link to a postcode checker)
- Is the quote free? How fast do you reply?
- Are you insured and certified?
- Do you offer emergency call-outs?
- How do I pay, and is a deposit required?
Agency, coach or consultant
- How does a project or programme work, step by step?
- How long does it take?
- What are your prices or packages?
- What do you need from me to start?
How to write answers that reassure
- Answer first, then explain: “Yes, within 30 days.”
- Use numbers: days, prices, hours.
- Link to the page with details.
- Keep the tone friendly and simple.
- Update answers when policies change.
Make it easy to use
Group questions into sections, add a search box when you have more than ten questions, and place short FAQs on the pages where the questions arise. See how to add a FAQ section in WordPress, or try the FAQ demo built with Faqly.
Frequently asked questions
Should every business have a FAQ page?
Most do benefit from one, especially if customers ask the same questions repeatedly.
Where should the FAQ link appear?
In the footer, on the contact page and near the questions it answers.
How long should answers be?
One to three sentences, with a link for details.