Visitors who do not know your store ask themselves one question before buying: “can I trust this shop?” These nine elements answer it on the product page.
1. Reviews with photos
An average rating, the number of reviews and real customer pictures, see photo reviews.
2. A delivery date
“Order today, delivered Thursday” is concrete and reassuring, see estimated delivery dates.
3. Clear returns
How many days, free or not, how to do it. One line near the add to cart button and a link to the details.
4. Secure payment
The payment methods you accept, shown simply. No fake security badges.
5. A size guide or measurements
For fashion, furniture and objects: exact measurements reduce doubts and returns, see size guides.
6. Answers to common questions
A short FAQ on the product page, see how to add a FAQ section.
7. Real stock information
“Only 3 left” when it is true; never fake scarcity, see ethical urgency.
8. A real contact
An email address, a phone number or a WhatsApp button, and a physical address in the footer.
9. Good photos and honest descriptions
Several photos, including one in use, and a description that mentions limits as well as strengths.
Checklist
- Rating summary and photo reviews.
- Delivery date.
- Returns line.
- Payment methods.
- Size guide or measurements.
- Short FAQ.
- Contact.
See the full product page checklist. Photo reviews: Reviewly (demo).
Frequently asked questions
Which trust signal matters most?
Reviews from real customers, ideally with photos.
Do security badges help?
Showing your real payment methods helps more than generic badges.
Should I show low stock?
Only when it is true.