Most visitors do not buy on their first visit. They compare, wait for payday or ask someone else. A wishlist lets them save the products they like in one tap, and gives them a reason to come back to your store rather than to a competitor.
Who uses wishlists
- Shoppers comparing several products before deciding.
- Gift buyers, and people sharing a list before a birthday or Christmas.
- Customers waiting for a sale or a restock.
What a good wishlist includes
- A heart on product images in the shop, and a button on product pages.
- No account needed: forcing visitors to sign up loses most of them.
- A wishlist page with prices, stock and an add to cart button.
- A share link for friends and family.
- A counter in the header so visitors find their list again.
Use the data
Products that are often saved but rarely bought are telling you something: the price may be a barrier, or the product page may need better photos or reviews. They are good candidates for a sale or a back in stock alert.
Wishlists and the holidays
Before Christmas, invite customers to share their wishlist: it is free promotion for your store, see the gift guide ideas.
Keep it fast
A wishlist stored in the browser works with page caching and needs no account; logged-in customers can have it saved to their account too.
Tool
Wishly adds hearts, a wishlist page, share links and a “most wished products” report, without forcing accounts. Try it on the live demo.
Frequently asked questions
Do customers need an account to use a wishlist?
They should not. A browser-based list works for everyone; accounts can add syncing.
Can a wishlist be shared?
Yes, with a link that anyone can open.
Does a wishlist slow down the store?
A lightweight one adds only a few kilobytes and works with caching.