When three products look alike, customers open three tabs, scroll back and forth, and often leave without choosing. A comparison table does that work for them: the products side by side, the differences visible at a glance.
When comparison helps
- Similar products at different prices: which one is worth it?
- Technical products: sizes, capacities, materials.
- Furniture and home: dimensions and weight.
- Gifts: the customer hesitates between two ideas.
What to compare
- Price and rating.
- Availability.
- Attributes: material, color, size, capacity.
- Dimensions and weight.
- A one-line description.
The data must be filled in consistently: a comparison is only as good as your product attributes. See attribute best practices.
Make differences obvious
Highlight the rows where products differ, and keep an add to cart button under each product, so the decision ends in the cart.
Use comparisons in your content
A fixed comparison table in a buying guide (“Which board for which kitchen?”) helps readers and links straight to the products. Read how to write a buying guide with a comparison.
The plugin
Comparely adds Compare buttons, a compare bar and a side by side table with differences highlighted, plus a shortcode for fixed comparisons. Try it on the demo.
Frequently asked questions
How many products should customers compare at once?
Two to four: beyond that the table becomes hard to read on a phone.
Does a compare feature slow down the shop?
Not with Comparely: the list is kept in the browser and the table loads only when opened.
Can I show a comparison in an article?
Yes, with the shortcode .