Launching a referral program is easy. Getting customers to actually share it takes a few small details.
1. Ask at the happy moment
Right after delivery, or on the thank you page, not three months later.
2. Talk about the friend first
“Give your friends 10% off” feels generous; “Earn 10 €” feels like selling.
3. Make sharing one click
A copy button, WhatsApp and email links. Nobody types a long URL.
4. Show the results
Customers like seeing which friends ordered and which rewards they earned.
5. Keep rewards useful
A reward valid for 60 days on any product is better than a gift they do not want.
6. Remind once, not every week
One mention in a later email is enough.
7. Thank the first referrers personally
A short note from the founder makes people talk about you again.
Referly includes the copy and share buttons, the list of friends and rewards, and the reward emails. Try it on the demo and read how to start a referral program.
Frequently asked questions
When should I ask customers to refer friends?
Shortly after a good experience: the thank you page or after delivery.
Which sharing channels work best?
A copy button, WhatsApp and email cover most customers.
How long should a reward be valid?
Around 60 days gives time to use it while keeping a reason to come back soon.