“Log in to see prices” is common in wholesale and B2B. It protects your trade prices and turns visitors into known accounts. But it also adds a step.
When it makes sense
- Your prices are for professionals only.
- You approve accounts before customers can order.
- Your retail partners should not be undercut.
When it hurts
For private customers who compare prices, a hidden price often means a lost visit. In that case, show prices and use catalog mode only on some categories.
Make the login step easy
- A clear button on every product.
- Back to the same product after logging in.
- A simple form to request a trade account.
Read how catalog mode works.
Catalogly shows “Log in to see prices” and brings customers back to the product after login. Try it on the demo.
Frequently asked questions
Does hiding prices hurt SEO?
Product pages stay indexed; only the price is missing from the page.
Do customers come back to the product after logging in?
Yes, with Catalogly the login link returns to the product.
Can private customers still buy?
Yes if you use catalog mode only on some categories.