Retention is easier with a plan. Here is a calendar most small stores can follow.
After the first order
A thank-you and, a week later, a review request.
When products run out
A reorder reminder; see repeat purchases.
On their birthday
A personal coupon; read birthday emails.
Each season
New arrivals and gift ideas, not only discounts.
All year
Loyalty points with Pointly.
Birthly handles birthdays. See the demo.
Frequently asked questions
How many emails per month?
Two to four is a good range.
What matters most?
A great first order experience.
Do I need a big tool?
No, a few plugins and a newsletter tool are enough.