Birthday emails are among the most opened emails a store sends. They feel personal and arrive at a happy moment.
Collect the birthday kindly
Day and month only, optional, with a reason: “a gift awaits you”.
What to offer
- 10 to 20% off, or a fixed amount.
- A free gift with the next order.
- Free shipping.
When to send
On the day, or a few days before so the gift can arrive in time.
A short validity
Two weeks creates a reason to act without pressure.
Respect privacy
Never ask the year of birth; explain how you use the date.
Birthly automates all of it. See the demo.
Frequently asked questions
Should I ask the year of birth?
No, the day and month are enough.
How big should the birthday discount be?
10 to 20% is common.
Can it be automatic?
Yes, a plugin sends it every morning.