Internal links tell search engines which pages matter and help readers find more of your content.
Help Google find every article
Older posts with no links pointing to them are crawled less often.
Share authority
Popular articles pass value to the pages they link to.
Relevant links only
Match by topic: tags and categories, not random posts.
Use clear tags
Good tags make related posts much better.
Relatedly links each article to its closest posts. See the demo and how to keep readers longer.
Frequently asked questions
How many internal links per article?
A few relevant ones in the text, plus related posts.
Do tags help SEO?
Indirectly, by organising content and linking related posts.
Should related posts open in a new tab?
No, keep readers in the same tab.