A row of recognisable logos tells visitors “others have trusted us” in a single glance. It is one of the most common trust elements on agency, SaaS and B2B websites.
Carousel or grid?
- Infinite carousel: great for many logos and a dynamic feel, under the hero section.
- Static grid: better for a few strong logos, or on an “Our clients” page.
Best practices
- Use logos you are allowed to display, with your clients’ agreement.
- Prepare transparent PNG or SVG files with the same visual height.
- Grayscale logos look calmer; turning them to colour on hover adds a nice touch.
- A soft fade on the edges and a pause on hover make the carousel easier to read.
- Add a title like “Trusted by 500+ companies” only if it is true.
Performance matters
Many carousel plugins load heavy slider libraries for a simple effect. A pure CSS infinite loop does the job with almost no JavaScript, which keeps your pages fast.
Setting it up
With Logoloop, create a logo set, upload your logos, add optional links, then choose speed, direction, height, spacing, grayscale and the grid or carousel mode. Insert it with . See both modes on the live demo.
Complete your social proof
Logos say who trusts you; testimonials say why. Use both on your home page, and add a clear pricing page to turn that trust into contacts.
Which logos to show
A logo carousel is social proof, so every logo should be one you are entitled to show and that means something to your visitors. Good candidates:
- Clients you have worked with, with their permission.
- Partners and suppliers your audience knows, such as the brands you install or distribute.
- Certifications and labels that prove quality or compliance.
- Press mentions: “As seen in…” with the publications that featured you.
Choose quality over quantity. Eight recognisable logos are more convincing than forty unknown ones.
Preparing the logo files
Inconsistent logos make a carousel look messy. Use transparent PNG or SVG files, trim the empty space around each logo, and give them similar visual weight: a wide logo and a square logo should look balanced. Many sites display logos in grayscale and reveal colour on hover, which keeps the section calm and consistent with any design. Name files clearly and fill the alt text with the company name.
Placement
The classic spot is just below the main hero section of the home page, with a short heading such as “Trusted by” or “Our clients”. It reassures visitors before they read the rest. A second carousel can work on service pages, showing only the clients for that service, or on a pricing page near the buttons.
Accessibility
Moving content can be distracting for some visitors. Keep the speed slow, pause the animation on hover, and respect the “reduced motion” setting of the visitor’s device. A good carousel plugin handles these details for you. Complement logos with words from real clients, see how to display testimonials in WordPress, and try the LogoLoop demo.
Frequently asked questions
Can I link each logo to a website?
Yes, each logo can have an optional link.
Will a logo carousel slow down my site?
A CSS-based infinite loop is very light. Avoid heavy slider libraries for this simple effect.
What logo format is best?
Transparent PNG or SVG files with a similar visual height.