For plumbers, electricians, builders, roofers, HVAC technicians, landscapers and cleaning companies, a website has one job: turning people who search “plumber near me” into phone calls and quote requests. You do not need a complicated site for that. You need the right information, in the right order, and proof that you do good work.
What a potential client wants to know
- Do you do this job? A clear list of services.
- Do you come to my area? Towns and districts you cover.
- Are you any good? Photos of past jobs, reviews, certifications.
- How do I reach you, now? A phone number that is one tap away.
- Roughly how much? Starting prices or a quick quote form.
One page per service
A single “Services” page listing everything rarely ranks. Create a page for each main service: boiler installation, bathroom renovation, roof repair, air conditioning maintenance. Describe what is included, how long it takes, typical prices if you can, and add photos of real jobs. Each page can then appear in searches for that specific service in your area.
Show your service area
Mention the towns you serve in plain text on your service pages and footer. Better still, let visitors check instantly with a postcode checker: they type their postcode and see “Yes, we cover your area” with your travel fee or a “Request a quote” button. It filters out requests you cannot take and reassures the ones you can. ZoneCheck handles exact postcodes, prefixes and ranges.
Proof: before and after
Nothing sells a renovation or a cleaning job like a before / after comparison. A slider that visitors drag to reveal the result is far more convincing than two photos side by side. Use the same angle and light for both photos, and add a short description of the job. Our guide before and after image slider in WordPress gives tips, and you can try the effect on the Revealr demo.
Add client testimonials next to your projects (see how to display testimonials), and show the logos of your certifications and the brands you install with a logo carousel.
Make contact effortless
Most of your visitors are on a phone, sometimes with water on the floor. Put your phone number in the header and add a floating call / WhatsApp button that stays visible. WhatsApp is also convenient for clients to send a photo of the problem, which helps you quote faster. Show your hours and whether you offer emergency call-outs.
Prices and quotes
Many tradespeople avoid showing prices, but “from” prices help visitors decide to call. A simple pricing table works well for maintenance contracts or packages (annual boiler service, cleaning plans). For custom work, a short quote form with a photo upload field is enough.
Local SEO essentials
- Complete and verify your Google Business Profile, with photos of jobs.
- Ask every satisfied client for a review.
- Use “service + town” in page titles: “Boiler repair in Toulon”.
- Keep the site fast: compress photos, use a light theme.
The tools in one pack
The service area checker, contact button, opening hours and before / after slider are all available, along with the other local business tools, in the Local Business Bundle. For more ideas, read the essential plugins for a local business website.
Frequently asked questions
Should a tradesman show prices online?
Showing starting prices or packages encourages contact and filters out mismatched requests. Custom jobs can still be quoted individually.
How can I rank in nearby towns?
Mention them naturally on your service pages, show your service area, and collect reviews from clients in those towns.
Is WhatsApp professional enough for a business?
Yes. WhatsApp Business lets you use a business profile, set hours and auto-replies, and clients appreciate sending photos directly.