Should you show your prices online? For most service businesses, the answer is yes. Visitors who cannot find any price often leave to find a competitor who shows one. A clear price list filters out mismatched requests, saves time on the phone and helps people decide to contact you. Here is how to display prices for services on a WordPress site.
Choose the right format
- A price list (menu style): many services with a price each. Ideal for salons, institutes, garages, cleaning services, photographers.
- A pricing table: two to four packages compared side by side. Ideal for coaches, agencies, maintenance contracts, memberships.
- “From” prices: one starting price per service, with a quote for details. Ideal for trades and custom work.
Price lists: group, describe, price
Group services into categories (for a salon: cuts, colour, treatments; for a garage: servicing, tyres, bodywork). For each item, show the name, a one-line description, the duration if useful, and the price. Badges such as “popular” or “new” guide the choice. A menu plugin like MenuCard builds this without coding and stays readable on phones. The same principles as a restaurant menu apply.
Pricing tables for packages
When you sell packages, a pricing table helps visitors compare. Keep three plans, highlight the recommended one, list the same features in the same order for each plan, and give each plan a clear button. If you offer monthly and yearly billing, add a toggle. Pricely builds these tables with a Gutenberg block or shortcode. See how to create a pricing table with a monthly / yearly toggle and our pricing page best practices.
When prices depend on the job
For custom work, “from” prices still help: “Bathroom renovation from €6,000”, “Website from €1,500”. Explain what influences the final price (size, materials, options) and offer a quick quote. Visitors understand the budget range and only serious prospects contact you.
Write prices that build trust
- State whether prices include tax.
- Mention what is included and what is not.
- Avoid hidden fees discovered later.
- Keep prices up to date, and remove old offers.
Prices and SEO
Many people search for prices directly: “haircut price Toulon”, “boiler service cost”. A page with real prices in text can rank for these searches. Do not publish your prices only as an image or PDF: search engines cannot read them well and they are hard to read on phones. Add a short FAQ below the list (payment methods, cancellation, deposits).
Add trust next to prices
The price page is where visitors hesitate most. Place two or three testimonials right next to it (see how to display testimonials) and a contact button for questions. Both the price list and the pricing table plugins are part of the Business Website Bundle.
Frequently asked questions
Is it better to hide prices to get more calls?
Usually not. Hidden prices make many visitors leave. Showing at least starting prices tends to bring fewer but better-qualified requests.
Can I show prices with and without tax?
Yes. State clearly which one you display, especially if you sell to both businesses and individuals.
Price list or pricing table?
A price list for many individual services, a pricing table for a few packages to compare.