A pricing table is one of the highest-stakes elements on a website: it is where visitors decide. Page builders include basic price boxes, but a dedicated pricing table plugin gives you comparison features, a billing switch and consistent styling across pages. Here is what to check before choosing one.
1. Monthly / yearly toggle
If you sell subscriptions or memberships, a billing switch that changes every price at once is essential. Check that you can show a “Save 20%” label and different button links per billing period. See how to create a pricing table with a toggle.
2. A highlighted plan
The recommended plan should stand out with a ribbon, a stronger border or a different colour. This simple feature has a big influence on which plan people choose.
3. Feature lists with icons
Check and cross icons make plans easy to compare. The plugin should let you mark each feature as included or excluded, and keep the same order across plans.
4. Free-text prices
Agencies, freelancers and B2B services often need “On quote”, “From €490” or “Free”. Many plugins only accept numbers. Check this if you sell custom work, see how to display a price list for services.
5. Mobile layout
On phones, plans stack vertically. The highlighted plan should remain visible, the toggle should be easy to tap, and long feature lists should not create endless scrolling.
6. Styles that match your brand
A few well-designed styles with a custom accent colour are more useful than 80 templates you will never use. Make sure the table inherits your fonts.
7. Performance
A pricing table needs very little code. Avoid plugins that load large frameworks or icon fonts on every page.
8. Reusable tables
If you show the same table on several pages, managing it in one place (as a saved table inserted with a block or shortcode) avoids inconsistent prices.
Checklist
- Billing toggle with saving label
- Highlighted plan
- Included / excluded features
- Free-text prices
- Clean mobile stacking
- Accent colour
- Lightweight
- Block and shortcode
Our option
Pricely covers this list: toggle, highlighted plan, check/cross features, free-text prices, three styles with your accent colour, a block and a shortcode, with a one-time price. Click the switch on the live pricing demo, then read our pricing page best practices.
Frequently asked questions
Can I build a pricing table without a plugin?
Yes, with columns and buttons in the block editor, but you lose the billing toggle and central management.
How many plans should a pricing table have?
Three is the classic choice, with the middle one highlighted.
Does a pricing table plugin work with Elementor or Divi?
Yes if it provides a shortcode, which you can paste into any builder.