A client logo carousel is a classic trust element under the hero section of a website. Many plugins can scroll logos; here is how to find one that looks professional and stays light.
1. A smooth infinite loop
The animation should be continuous without jumps or gaps. Pure CSS animations are smoother and lighter than JavaScript sliders.
2. Grayscale to colour
Grey logos that turn to colour on hover keep the section calm and consistent with any design.
3. Fade edges and pause on hover
Faded edges look polished, and pausing on hover lets visitors read a logo.
4. Optional links
A link per logo to a case study or the client’s site.
5. Controls
Speed, direction, logo height and spacing, and a static grid option for pages where movement is not wanted.
6. Weight
No jQuery and no slider library just to scroll a row of images.
Where a logo carousel helps most
- Agencies and freelancers: client logos right under the hero section.
- Installers and trades: the brands you install and your certifications.
- SaaS and B2B: customers, integrations and press mentions.
- Events: sponsors and partners.
Test before you decide
- Upload ten logos of different shapes and check they look balanced.
- Check the animation on a phone: smooth, not too fast.
- Hover and click a logo with a link.
- Switch to grid mode for a partners page.
- Compare page speed before and after.
Logos are one form of proof among others; combine them with words and results, see 7 honest ways to build social proof.
Our option
LogoLoop offers a pure CSS loop, grayscale hover, fade edges, pause on hover, links, controls and a grid option. See the logo carousel demo, and read logo carousel best practices.
Frequently asked questions
How many logos should a carousel show?
Eight to fifteen recognisable logos is plenty.
Is a moving carousel bad for accessibility?
Keep it slow, pause on hover and respect reduced motion settings, or use a static grid.
Which file format for logos?
SVG or transparent PNG, trimmed and similar in visual weight.