Cleaning companies, whether for homes, offices, windows, carpets or end-of-tenancy, live on local quote requests. Customers compare quickly on their phone. A website that shows your services, your area, your results and your prices gets more requests than a beautiful but vague one.
Services, one by one
Create a section or page for each service: regular home cleaning, deep cleaning, end-of-tenancy, office cleaning, windows, carpets, terraces. Explain what is included, how long it takes and who it is for.
“Do you cover my area?”
Answer it instantly with a postcode checker. Visitors type their postcode and see whether you cover it, with your travel fee or minimum booking. Uncovered visitors can still leave a request. See service area checkers and how to choose one.
Before / after results
A dirty carpet, a greyed terrace, an oven: the transformation is your best argument. A before / after slider that visitors drag is far more convincing than two separate photos, see before / after sliders.
Prices or starting prices
Show hourly rates or package prices (“from €89 for a 2-room apartment”). A pricing table works well for recurring cleaning plans, see price lists for services.
Trust
- Reviews and testimonials from clients in your area.
- Insurance and certifications.
- Photos of your team and vehicles.
- Eco-friendly products, if you use them.
One-tap contact
Many clients prefer sending a photo of the job by WhatsApp to get a quick quote. A floating WhatsApp / call button captures these requests on mobile.
Local SEO
Titles like “Office cleaning in [city]”, one page per main service and town if you cover several, and a complete Google Business Profile with photos.
The postcode checker, before / after slider, pricing tables and contact button are available in the Complete Plugin Bundle. Try the postcode checker demo.
Common mistakes
- A single “Services” page listing everything without details.
- No indication of the area covered.
- No photos of real jobs.
- A long quote form that discourages mobile visitors.
Quote request that converts
Ask only for the essentials: type of cleaning, postcode, surface or number of rooms, frequency and contact. Offer the option to send photos by WhatsApp instead. Promise a reply time (“quote within 24 hours”) and keep it.
Checklist
- One section per service with what is included.
- Postcode checker near the top.
- Before / after sliders for deep cleaning, carpets and terraces.
- Starting prices or packages.
- Reviews from local clients.
- One-tap WhatsApp and call buttons.
Frequently asked questions
Should a cleaning company publish prices?
Starting prices or package prices help clients and filter requests.
How do I show the areas I cover?
List the main towns in text and add a postcode checker for instant answers.
What photos work best?
Before / after pairs taken from the same angle and light.