Couples and companies choose an event planner on trust and emotion. Your website must show the events you have created, explain how you work, give an idea of budgets and make it easy to get in touch. Here is how to build it with WordPress.
A portfolio of real events
Create a page per event: venue, style, number of guests, a short story and the best photos. These pages rank for searches like “wedding at [venue]” and let couples imagine their own day.
Your brochure as a flipbook
Most planners have a beautiful PDF brochure. Instead of sending it by email, show it on your site as a page-turning flipbook: it looks premium and keeps visitors on your website. See how to embed a PDF.
Packages and budgets
Couples want to know whether you fit their budget. Present packages (full planning, partial planning, day-of coordination) with starting prices in a pricing table.
Video testimonials
A couple speaking about their day is the most powerful proof you can have. Collect video testimonials a few weeks after the event, see how to collect video testimonials.
Partner logos
Venues, caterers, florists and photographers you work with: a logo carousel shows your network and reassures clients.
Enquiries
A short enquiry form asking for the date, location, number of guests and budget range gets qualified leads. Add a WhatsApp button for quick questions.
Availability and seasons
Announce open dates for the next season with an announcement bar: “A few dates left for summer 2027”.
Flipbook, pricing tables, testimonials, logo carousel and contact button are all in the Complete Plugin Bundle; see the testimonials demo.
Common mistakes
- A gallery of photos without the story of each event.
- No idea of budgets, which attracts unsuitable requests.
- A PDF brochure only available by email.
- A long, impersonal contact form.
Enquiry form that qualifies leads
Ask for the date, location or region, number of guests, type of service and budget range. These five fields let you answer quickly with a relevant proposal and politely decline what does not fit.
Checklist
- Eight to fifteen event pages with stories.
- Brochure displayed as a flipbook.
- Packages with starting prices.
- Video testimonials from couples or clients.
- Partner logos.
- Availability announcements for the next season.
Frequently asked questions
Should wedding planners show prices?
Starting prices per package help couples self-qualify and save time for both sides.
How many events should my portfolio show?
Your best eight to fifteen events, each on its own page.
When should I ask couples for testimonials?
A few weeks after the event, when emotions are still fresh.