Redirects tell browsers and search engines where a page went. Choosing the right type keeps your rankings and avoids confusion.
301: moved for good
A new address for a page, a renamed product, a merged article. Search engines move the old page’s value to the new one. This is the one you need most of the time.
302: temporary
The page will come back: a Black Friday page redirected to the shop until next year, a product out of season. Search engines keep the original address.
410: gone
The page was removed on purpose and nothing replaces it. It tells search engines to drop it faster than a 404.
Mistakes to avoid
- Chains: A to B to C. Point A straight to C.
- Loops: A to B and B to A.
- Everything to the home page: visitors are lost and search engines treat it like a 404.
- Forgetting the internal links: update them too.
Redirly manages 301, 302 and 410 in a simple table, with hits counted. See the demo and how to find and fix 404s.
Frequently asked questions
How long should I keep a 301?
At least a year, ideally for good, as long as old links exist.
Does a 302 pass SEO value?
Search engines keep the original page indexed, so use 301 for permanent moves.
Is 410 better than 404?
For pages removed on purpose, yes: it is clearer.