Customers look up a bakery for a few precise reasons: what you sell today, how much it costs, when you are open and how to order a cake for an event. A bakery website that answers these questions quickly brings people through the door and fills your order book for birthdays, weddings and holidays.
Your products, with prices
Publish your range as a real menu: breads, viennoiseries, pastries, cakes, savoury items, drinks. For each item, a short description, the price and badges such as “homemade”, “seasonal”, “vegan” or “gluten-free”. Allergen information is important for many customers, see how to display allergens. A menu plugin like MenuCard handles categories, prices, badges and the 14 EU allergens.
Hours, including early mornings and holidays
Bakeries often open early, close one day a week and change hours during holidays. Show your weekly hours with a live “open now” badge and add closures in advance. See open now badges and holiday hours.
Custom cakes and event orders
Birthday cakes, wedding cakes, pièces montées and buffet platters are high-value orders. Create a dedicated page with examples, sizes, starting prices and the order deadline (“order at least 72 hours in advance”). Add a simple order request form or a WhatsApp button so customers can send a photo of the design they want, see WhatsApp buttons.
Delivery or click and collect
If you deliver for events or offices, a postcode checker tells customers instantly if you cover their area and at what cost.
Photos that sell
Real photos of your products, in natural light, are your best advertising. Update them with the seasons: galettes in January, Easter chocolates, summer tarts, Christmas logs.
Seasonal announcements
Use an announcement bar for seasonal products and order deadlines: “Order your Christmas log before 20 December”.
Local SEO
- Title like “Artisan bakery in [town] – Name”.
- Your specialities named in text: sourdough, croissants, macarons.
- Google Business Profile with photos and hours.
- Reviews from regular customers.
The menu, hours, delivery checker and contact button are in the Local Business Bundle; see the menu demo.
Checklist
- Product menu with prices, badges and allergens.
- Hours with live status and closures.
- Custom cakes page with starting prices and deadlines.
- Delivery area checker for events and offices.
- Seasonal announcements.
- Real photos updated each season.
Frequently asked questions
Should a bakery publish prices online?
Yes, at least for the main products and custom cakes (starting prices).
Do I need online ordering?
Not necessarily. An order request form or WhatsApp is enough for custom cakes in most bakeries.
How do I show allergens?
Under each product, with the official allergen names or icons and a legend.