Coupons work when each one has a purpose. Five are enough for most small stores.
1. Welcome
For newsletter subscribers, first order only.
2. Threshold
Free shipping or a discount from an amount: raises the average order.
3. Comeback
For carts left behind; see abandoned cart emails.
4. Birthday
A personal coupon once a year with Birthly.
5. Seasonal
Black Friday, January sales, with an end date.
Show them
Couponly displays the public ones in the cart. See the demo.
Frequently asked questions
How many coupons should I run?
A few, each with a clear goal.
Should coupons expire?
Yes, an end date creates a reason to act.
Percentage or fixed amount?
Fixed amounts with a minimum protect margins.