Search is often the shortest path to a sale. A few changes make it much more useful.
1. Make the search box visible
A real field in the header, not only an icon.
2. Show results while typing
Live search removes a whole page load.
3. Use the customers’ words
Put the words people use in product titles and descriptions: “tote bag” and “shopping bag”, “mug” and “cup”.
4. Make SKUs searchable
Professionals and repeat customers order by reference.
5. Suggest categories
For a broad word like “candle”, the category page is often the best answer.
6. Improve the no-result page
Suggest best sellers or categories instead of an empty page.
7. Check the searches regularly
Words with no result are ideas for titles, tags or new products.
Searchly covers points 2, 4 and 5. See it on the demo.
Frequently asked questions
Why do customers not find products that exist?
Usually because the product title uses a different word than the customer.
Should the search box be in the header?
Yes, a visible field in the header is used much more than an icon.
Is SKU search useful for small stores?
Yes, for repeat and professional customers.