By default, everyone who logs in lands on the WordPress dashboard. For a customer or a member, it is confusing.
Customers
Straight to My account, where their orders and downloads are.
Members
To the members area or the latest content.
Team
Editors to the posts list, shop managers to the orders.
After logout
Back to the home page, or a page with a next step.
Respect the page they asked for
If someone logs in from a protected page, send them back to it.
Landly sets this by role. See the demo and how to customize the login page.
Frequently asked questions
Does it work with WooCommerce login?
Yes, on My account too.
Can I use a custom page?
Yes, with a path like /members/.
What about several roles?
The first matching role in the list is used.