SVG or PNG? Choosing the Right Format for Logos and Icons

The right image format makes your site sharper and faster at the same time.

SVG for logos and icons

Vector shapes, flat colors, text: SVG is tiny and sharp at any size, even on large screens.

Screenshots or images with transparency that cannot be drawn as vectors.

Photos are always smaller in WebP or JPEG. Never use SVG or PNG for product photos.

A logo needs a short description, usually your brand name.

To upload SVG safely, use Svgly. See the demo and how to use an SVG logo safely.

It makes pages lighter and logos sharper; Google indexes SVG images too.

Only by redrawing it as vectors, or from the original design file.

Fine, but SVG stays sharper at every size.