People buy from people. An “Our team” page puts faces on your business and reassures visitors before they call, book or sign. Salons, medical practices, law firms, agencies and schools all benefit from it.
What to show for each person
- A good photo, consistent in style across the team.
- First and last name, role, and two or three specialties.
- A short bio, ideally with a human detail.
- Direct contact links when relevant: booking link, email, phone, LinkedIn.
Choosing a layout
- Grid of cards for most teams, three or four per row on desktop.
- List when bios matter, for example for doctors or lawyers.
- Compact for a short “Meet the team” section on the home page.
Showing the full profile in a pop-up keeps the page clean while letting curious visitors read more.
Building it
- Install Teamly and add each member with photo, role, specialties and links.
- Create groups (Reception, Stylists, Doctors) if you want to show only part of the team on some pages.
- Insert the Team block or
Camille Durand
Founder & lead stylist
Twenty years behind the chair and still in love with colour. Camille founded Studio Lumière in 2014.
Members without a photo get their initials on a coloured background, so the grid never looks broken. Try the pop-up on the live demo.
Make the page work harder
Add a few client testimonials under the team and a clear call to action to book or contact. For local businesses, our guide to essential plugins shows the full setup.
Photos: consistency matters more than budget
You do not need a professional photographer to have a good team page, but you do need consistency. Use the same framing for everyone (head and shoulders), similar backgrounds and the same orientation. Natural light near a window works well. Crop all photos to the same ratio before uploading, and compress them so a page with twenty portraits stays fast. Avoid mixing studio portraits with holiday selfies: it looks unfinished.
Writing short bios
Two or three sentences per person are enough. A simple formula: role and what they do for clients, experience or specialty, and one human detail. For example: “Claire handles all custom orders and will help you choose fabrics. She has 12 years of experience in upholstery and restores vintage chairs in her spare time.” Bios written for the client (“will help you”) are more useful than lists of titles.
Team pages and SEO
Showing who is behind a business strengthens credibility, which matters for search engines as well as for visitors, especially in fields like health, finance, law or home services. Mention qualifications, certifications and specialties in text. If team members write articles on your blog, link their names to their profile. A dedicated /team/ or /about/ page with real names and photos also gives journalists and partners what they need.
Keep it up to date
- Add new hires during their first week.
- Remove people who have left quickly, especially if they were a point of contact.
- Review roles once a year.
- Use a plugin that lets you reorder members by drag and drop and filter by department.
Pair your team page with client testimonials (see how to display testimonials) and try different layouts on the Teamly demo.
Frequently asked questions
Do I need a photo for every team member?
It is better, but members without a photo get their initials on a coloured background so the layout stays clean.
Can I show only part of the team on a page?
Yes. Put members in groups and display one group per page.
Can visitors book a specific team member?
Add a booking link to each profile so visitors can book directly with the person they choose.