Just before buying, shoppers ask themselves: is this safe, and what if it does not suit me? Trust badges answer at the right moment.
Under the Add to cart button
The best place: the shopper is about to decide. Payment methods and two or three guarantees.
Show the payment methods you accept
Familiar names reassure, especially for a store people do not know yet.
Your real guarantees
Free returns, shipping time, real support. Only promises you keep.
Avoid fake seals
Invented “certified” badges reduce trust when people notice.
Keep it light
A small block, not a wall of logos.
Sealy adds payment methods and guarantees under the button. See the demo and how to reassure shoppers.
Frequently asked questions
Do trust badges really increase sales?
They help most for new or small stores.
Which guarantees work best?
Free returns and clear shipping times.
Should I show them at checkout too?
Yes, near the pay button if your checkout allows it.