Selling ebooks, templates, courses, software or services? Your customers want the product now. A checkout that asks for their street address and postcode slows them down and raises a question: why do you need this?
What a digital order really needs
- Email: to deliver the download link and the receipt.
- Name: for the invoice.
- Country: for taxes on digital sales, which in many places depend on the customer’s country.
- A payment method.
That is it. Everything else can go: company, address, apartment, city, postcode, phone, order notes. Check with your accountant if your invoices require more information in your country.
Mixed carts
If a customer buys a download and a printed book, the address is needed again. The rule should apply only when nothing in the cart needs shipping, automatically.
Make delivery instant and say so
- Mark products as Virtual and Downloadable.
- Say “Instant download after payment” near the order button.
- Show the download links on the thank you page, not only in the email.
- Let customers find their downloads again in My account.
Reassure in three lines
Under the order button: secure payment, instant access, a real way to get help. That is what a buyer who has never heard of you needs to see.
Set it up without code
Checkly detects carts without shipping and asks only for name, email and country, on the classic and the block checkout, while orders with physical products keep the full address. Add trust badges with your own texts under the order button. See the difference on the demo, and read which checkout fields to remove.
Frequently asked questions
Do I need the billing address for digital products?
Usually not to deliver them. Many stores only need name, email and country; check the invoicing rules of your country.
What if the cart contains a physical product too?
Then the address fields come back automatically, because the order has to be shipped.
Is it compatible with the block checkout?
Yes, Checkly works with the classic and the block checkout.