A loyalty program gives customers a reason to choose you again rather than a competitor. Points are the simplest form: customers understand them instantly, and they turn every purchase into a step towards the next one.
1. Decide how customers earn points
- Orders: the core rule, for example 1 point per 1 € spent.
- Account creation: a welcome bonus that encourages customers to create an account.
- Product reviews: points for an approved review, once per product. More reviews, more trust.
2. Decide what points are worth
A common rule is 100 points = 1 €. With 1 point per euro spent, customers get 1% back. Between 1% and 5% is typical: enough to be noticed, small enough to protect your margin. See how to calculate the right value.
3. Set limits
- A minimum before points can be used (for example 100 points), so the discount feels like a reward.
- A maximum share of the cart paid with points (for example 50%).
- Points earned when the order is completed, and given back if it is cancelled or refunded.
4. Show the program everywhere it matters
- On product pages: “Earn 69 points with this purchase”.
- In the cart: the balance and a one-click button to use it.
- In My account: balance, value, history and how to earn more.
- In emails and on a short loyalty page.
5. Measure
Watch the share of orders from returning customers and the time between two orders. A loyalty program works when customers come back sooner and more often.
The easy way
Pointly handles all of this: points on orders, sign-up and reviews, a cart button to spend them (classic and block cart and checkout), “Earn X points” on product pages, a Loyalty points tab in My account, automatic reversal on cancellation and manual adjustments. Look at the customer view on the demo, and read how to turn new buyers into repeat customers.
Frequently asked questions
How many points per euro should I give?
1 point per euro with 100 points = 1 € (1% back) is a simple start; many stores go up to 5%.
Can guests earn points?
Points need a customer account; show guests what they would earn to encourage them to create one.
What happens to points if an order is refunded?
Earned points are removed and spent points are given back, so the balance stays fair.