An order bump is a small offer shown at checkout with a checkbox: “Yes, add the matching pouch for 9 €”. One tick and it is in the order. No new page, no new form. It is one of the simplest ways to raise the average order value.
Why it works
- The customer has already decided to buy: the effort of adding one small thing is close to zero.
- The offer is relevant to what is in the cart.
- The special price exists only now, with this order.
Choose the right product
- Complementary: case for a phone, refill for a diffuser, care kit for leather shoes.
- Cheap compared to the cart: usually 10 to 30% of the cart value.
- Understandable in one line: no options to choose.
Write the offer
- A headline that starts with yes: “Yes! Add a gift box for 4 €”.
- One or two lines on the benefit, not the features.
- The old price crossed out if there is a discount.
Place it right
Just before the order button, after the payment method. In the cart, it works too, especially for low-priced extras.
Measure
Track how many orders accept the offer and the revenue it adds. Test one product at a time for two weeks, keep the winner.
Add it to your store
Bumply shows up to three offers with conditions (minimum subtotal, categories), applies the special price only to the bump, updates totals instantly on the block checkout and shows results per offer. Tick the offer on the demo, and find 15 order bump ideas.
Frequently asked questions
What is an order bump?
A one-tick offer at checkout that adds a complementary product to the order, often at a special price.
Does an order bump annoy customers?
Not when the offer is small, relevant and optional: it is a single checkbox they can ignore.
Does it work with the WooCommerce block checkout?
Yes, Bumply works with the classic and the block checkout and cart.