Cosmetics customers want to know what is inside, how it feels and whether it suits them. These features answer those questions.
1. Samples
A sample of a cream or a perfume removes the main doubt. Samply adds an “Order a sample” button. Read free or paid samples.
2. Ingredients in a tab
A full ingredients list and how to use the product, in product tabs.
3. Photo reviews
Before and after, texture, real skin: photo reviews do more than any description.
4. Price per 100 ml
Customers compare sizes: Unitly shows the unit price.
5. Easy reorder
A cream lasts a few weeks. Reordly puts past purchases one click away.
6. Routines as bundles
Cleanser, serum and cream together: frequently bought together.
7. Loyalty points
Regular customers earn points with Pointly.
Follow up after a sample
A few days after the sample arrives, send a short email: how to use it, and a link to the full size. Many sample buyers convert at this moment.
Common mistakes
- Ingredients only in a photo of the box, unreadable on mobile.
- No information on skin type.
- Samples given away without any follow-up.
- Bundles priced higher than the products bought separately.
Quick checklist
- Ingredients and usage tab
- Skin type or hair type on each product
- Sample button
- Price per 100 ml
- Photo reviews
- Easy reorder
Frequently asked questions
Should cosmetics stores offer samples?
Yes, they remove the main doubt: will it suit me?
Where should ingredients go?
In a dedicated product tab.
How do I encourage repeat orders?
Make reordering easy and reward loyalty.