Carousels have a bad reputation because of the big rotating banners at the top of home pages. Product carousels are different: they show many products in little space and invite visitors to explore.
Where they help
- Home page: new arrivals, best sellers, on sale.
- Product pages: related products and “you may also like”.
- Landing pages: a selection for a campaign or a season.
Where they don’t
For your one key message at the top of the page, a still image with a clear button works better than slides that change.
Design tips
- Show part of the next product on mobile, so visitors know they can swipe.
- Price and an add to cart button in every card.
- Autoplay slow or off, and paused on hover.
- Four products on a computer, one and a half on a phone.
See also the product page checklist.
Slidely adds product carousels for sales, new products, best sellers or categories, with add to cart buttons. See them on the demo.
Frequently asked questions
Do product carousels increase sales?
They help visitors discover more products in sections such as best sellers and related products.
Should carousels autoplay?
Slowly or not at all, and they should pause when the visitor interacts.
How many products per screen?
About four on a computer and one and a half on a phone.