Many brands sell to two audiences: consumers, and shops, restaurants or companies that buy in larger quantities. You do not need two stores: one WooCommerce catalog can show each customer the right price.
What professionals expect
- Their own price, lower than retail.
- Prices without tax, as on their invoices.
- A minimum order they understand upfront.
- A trade account they can apply for online.
Three ways to set trade prices
| Method | When to use it |
|---|---|
| A store-wide discount (e.g. 30%) | Simple catalogs with similar margins |
| A discount per category | Categories with different margins |
| A trade price per product | Key products with a negotiated price |
The most specific rule should win: product price first, then category, then store.
Who sees what
Trade prices should only appear for approved accounts. Retail customers keep seeing retail prices. If you only sell to professionals, hide prices and purchases from visitors who are not logged in.
Approving trade accounts
Ask for the company name, a VAT or company number, a website and a few words about the business. Check it, approve, and send an email with a link to set a password. Read what to ask in a trade application.
Set it up
Tradely adds a wholesale role, trade prices per product, category or store, prices without tax, a minimum order and an application form with one-click approval. Switch between retail and wholesale on the demo.
Frequently asked questions
Can WooCommerce show different prices to wholesale customers?
Yes, with a wholesale plugin: prices depend on the customer’s role.
Should wholesale prices be shown without tax?
Usually yes, professionals compare prices without tax.
Can I set a minimum order for wholesale customers?
Yes, Tradely blocks checkout below the minimum and tells the customer how much is missing.