Bundles help customers decide faster and raise your average order value. You do not need a complex bundle product type to start: pairing products on the product page, with an optional discount, works very well. Here are twelve ideas.
1. The starter kit
Everything a beginner needs: the main product plus the two accessories they will need on day one.
2. Product + refill
Diffuser and refill, razor and blades, printer and ink. The refill reminds customers to come back.
3. The complete look
For fashion: the outfit shown in the photo, see shoppable images and lookbooks.
4. The gift set
Three products that make a ready-to-offer gift, ideally with gift wrapping.
5. The care bundle
Leather bag and leather cream, wooden board and oil: the product lasts longer and customers are happier.
6. Good, better, best
A small, medium and full set at three prices: most customers choose the middle one.
7. Seasonal bundles
Christmas, back to school, summer holidays: a limited bundle gives a reason to buy now.
8. Try-me bundles
Smaller sizes of several products so new customers can discover your range.
9. Buy more, pay less
For consumables, quantity discounts work like a bundle of the same product.
10. The matching set
Mug and plate from the same collection, candle and matching diffuser.
11. The “don’t forget” add-on
Batteries, cables, protective case: small items customers often forget.
12. Bestseller + newcomer
Pair a popular product with a new one to help the new one get its first sales.
Pricing bundles
- A 5 to 15% discount is usually enough.
- Show the total and the saving clearly.
- Apply the discount only when every item is in the cart.
Presenting them
Under the add to cart button, a “Frequently bought together” box lets customers add the bundle in one click and untick what they do not want. Read how to add frequently bought together. Pairly does this with an optional bundle discount, see the demo.
Frequently asked questions
Do I need a special bundle product?
Not necessarily. Suggesting products together with a discount in the cart is simpler to manage and keeps stock per product.
How big should a bundle discount be?
Usually 5 to 15%, depending on your margin.
Are bundles good for Christmas?
Yes, gift sets are among the easiest Christmas sales.