An email popup can turn a few percent of your visitors into subscribers, if it is polite and well timed. Read email popups that convert without annoying visitors. Here is what to compare.
1. Polite triggers
Delay, scroll depth and exit intent on computers. Never on page load, never on cart and checkout.
2. Mobile friendly
A slide-in or a small popup on phones, easy to close, to avoid intrusive interstitials.
3. Frequency control
Not shown again for days after closing, never after subscribing.
4. A welcome code revealed after signup
The discount code should appear only after subscription, not in the page source where coupon sites find it. See welcome discounts.
5. Consent and export
A clear consent checkbox, consent saved with the subscriber, and a CSV export for your newsletter tool.
6. No external service required
Subscribers stored on your own site, no monthly fee per contact.
7. Weight
A popup should load a few kilobytes, only on the pages where it can appear.
Checklist
- Delay, scroll and exit triggers
- Slide-in for phones
- Frequency control
- Code revealed after signup
- Consent and CSV export
- No external service
- Lightweight
Our option
Popsy covers this list. Wait a few seconds on the demo page to see it.
Frequently asked questions
Are popups bad for SEO?
Intrusive full-screen popups on phones can hurt; use delays and slide-ins.
What should I offer?
A welcome discount, free shipping or a useful guide.
Can I export subscribers?
Choose a plugin with CSV export.