“Free gift from 60 €” is one of the oldest and most effective offers in retail. Customers love it, and they add one more product to reach the amount. Online, it only works if the gift is added automatically and if customers see how close they are.
Choose the amount
Look at your average order value in WooCommerce › Analytics and set the threshold 20 to 30% above it. If your average order is 45 €, try 60 €.
Choose the gift
- Useful and on brand: a tote bag, a sample set, a candle, a card.
- Cheap for you, valuable for the customer.
- Light, so it does not raise shipping costs.
- In stock in large quantities.
Two or three levels
A second level raises big orders too: a tote bag from 60 €, a candle from 100 €. Keep it simple: three levels maximum.
Make it automatic
Coupon codes for free products are often forgotten. With Bonusly, the gift lands in the cart at 0 € as soon as the amount is reached, and leaves if the cart goes back below. Customers who do not want it can remove it and add it back later.
Show the progress
“Spend 12 € more and get the tote bag for free!” A progress bar in the cart, with the picture of the gift, does more than any banner. Add one line on product pages too. See it on the live demo.
Christmas tips
- Make the gift festive: a Christmas edition, a gift box, a card.
- Announce it in your announcement bar and emails.
- End the offer with your last shipping date, or when the stock runs out.
More ways to grow your orders in the Christmas free shipping threshold guide and stocking fillers.
Frequently asked questions
Does the free gift count toward the amount?
No, only the products the customer buys count.
Can customers refuse the gift?
Yes, they can remove it from the cart and add it back from the progress bar.
Does the gift reduce stock?
Yes, it is a normal order line at 0 €, so WooCommerce manages its stock.