Small extras are the easiest products to sell in December: a card, a candle, a sachet of chocolate, a keyring. Nobody needs to think long about a 5 € item. Shown at the right moment, they raise the order value and help customers reach free shipping.
What makes a good add-on
- Low price: usually under 10 €, or under 20% of the main product.
- Related to the main product, or universally giftable.
- Light and small, so it does not increase shipping costs.
- In stock in large quantities.
Where to show add-ons
On the product page
A “frequently bought together” box under the main product: one tap to add the extra. Pairly does this with an optional bundle discount (demo).
In the side cart
The moment the customer adds a product, suggest one small extra in the cart panel. Cartly shows a related product right in the side cart.
Near the free shipping goal
“You are 6 € away from free shipping” + three items under 10 €: the customer adds one instead of paying shipping.
At checkout: gift extras
Gift wrap, a card or a handwritten message are add-ons too. Giftly adds them as options on the product page or cart.
Do not overdo it
One suggestion at each step is enough. A cart full of offers slows down the purchase you are trying to speed up.
Create a “Stocking fillers” page
Group your small items in one collection, linked from your gift guide. It ranks for “stocking fillers” and “secret Santa gifts”.
More in how to increase average order value.
Ideas by type of store
- Home and decor: tea lights, matches, small ornaments, gift tags.
- Fashion: socks, hair accessories, small pouches.
- Food: chocolates, tea samples, mini jars.
- Stationery: stickers, bookmarks, pens.
- Beauty: travel sizes, lip balms, sample sets.
Price them to reach the goal
If your free shipping starts at 50 € and many carts sit at 40–45 €, add-ons between 5 and 10 € are exactly what customers need. Check your cart totals in Analytics to see where they cluster.
How to measure the result
Compare the same weeks before and after the change in WooCommerce › Analytics: conversion rate (orders divided by visits in your statistics tool), average order value and the share of mobile orders. Change one thing at a time when you can, and give each change at least a week of traffic before judging it. In December, compare with the first half of November rather than with last year, because your catalogue and traffic have changed.
Frequently asked questions
What is a stocking filler?
A small, inexpensive gift, often under 10 €, used to complete a main present.
Where should I suggest add-ons?
On the product page, in the side cart and near the free shipping goal.
Do add-ons annoy customers?
Not if you show one relevant suggestion at a time.