The best time to plan a customer’s second order is right after the first. A next-order coupon, shown on the thank you page and in the confirmation email, turns a one-time buyer into a returning customer.
Unique, not public
A public code ends up on coupon websites. A unique code per order, single use and restricted to the customer’s email, stays a real thank you.
How much?
- 10% is a common, safe starting point.
- A fixed amount (5 €) feels bigger on small baskets.
- Free shipping on the next order is another good option.
How long?
30 days creates urgency without pressure. For products bought once a season, choose 60 or 90 days.
Remind them
- Show the code on the thank you page with a copy button.
- Repeat it in a follow-up email a week before it expires.
Measure
Count the codes used and the revenue of those orders. Compare the repeat purchase rate of customers who received a code with the previous months.
Points are another way to reward the next order: see the loyalty program guide. Thankly creates the unique code automatically for each order. See the demo and read 7 thank you page ideas.
Frequently asked questions
Is a next-order coupon worth it?
Yes when it brings a second order that would not have happened; keep it unique and limited in time.
How do I stop the code from being shared?
Make it single use and restricted to the customer’s email, as Thankly does.
What discount should I give?
10% or a small fixed amount is a common starting point.