A friend’s recommendation is the most trusted advertising there is. A referral program simply gives your happy customers an easy way to share your store, and a reason to do it.
How it works
- Each customer gets a personal link or code.
- A friend who uses it gets a discount on a first order.
- When the friend’s order is paid, the customer receives a reward.
Choose the two rewards
- For the friend: 10% or a fixed amount, on a first order only.
- For the customer: a coupon for the next order, so the reward brings them back too.
- Keep both simple enough to explain in one sentence.
Rules that prevent abuse
- The friend’s discount only works for a first order.
- Customers cannot use their own code.
- The reward is sent once the order is paid, not when it is placed.
- Reward codes are unique and tied to the customer’s email.
Where customers find their link
In My account, in the order confirmation email and on the thank you page. That is when they are happiest with their purchase.
A referral program works well next to a loyalty program: one rewards coming back, the other rewards bringing someone new.
Referly gives every customer a link, applies the friend discount automatically and emails a unique reward code for every friend who orders. See the account tab on the demo.
Frequently asked questions
How much should a referral reward be?
A common choice is 10% for the friend and a 5 to 10 € code for the customer, depending on your margins.
Can customers abuse a referral program?
With first-order-only discounts, no self-referral and rewards sent after payment, abuse is very limited.
Does the friend need to type a code?
No, with Referly the discount is applied automatically when the friend arrives through the link.