A sold-out best seller is a sign of demand. Here is how to keep those customers.
1. Show the restock date
2. Accept orders in advance
With the shipping date clear in the cart and the order.
3. Offer a back-in-stock email
An email when the product returns brings customers back.
4. Suggest alternatives
Similar products right under the sold-out one.
5. Be honest about delays
A clear date beats a vague “soon”.
Backly covers the first two. See the demo.
Frequently asked questions
Should I hide sold-out products?
Not best sellers: show them with a date.
Pre-orders or back-in-stock emails?
Both work; pre-orders secure the sale.
What if I do not know the date?
Collect emails instead of guessing.