“Out of stock” ends the visit. “Back in stock on 24 November” starts a decision: wait or order now.
Give a date, not a promise
Use the date your supplier confirmed, and update it if it moves.
Show it everywhere
On the product page, in the shop and in the cart.
Let customers order now
An order now with “ships from” the date secures the sale before a competitor does.
Or collect emails
For customers who prefer to wait, a back-in-stock email works well.
Backly shows the date and can accept orders in advance. See the demo.
Frequently asked questions
What if the date changes?
Update it on the product; the message follows.
Does the message stay after the date?
No, it disappears automatically.
Can customers order before the restock?
Yes, if you enable ordering in Backly.