2 min read
This page uses Readly: the reading time is shown above, and the bar at the top of the window follows your reading. Scroll down to see it, and the back to top button.
- Reading time above posts, images counted.
- A progress bar at the top of the page.
- A back to top button.
- Your text, reading speed and color.
Start with the benefit
Most product descriptions list features. The ones that sell answer the question every visitor asks: what does this change for me? Start with one sentence that says it, then add the details that support it.
Keep the top short
Visitors scan before they read. Keep the visible part to a few lines and three key points, and move specifications, care and shipping into tabs or a section further down.
Write for real people
Use the words your customers use. Read your questions and reviews: they tell you what matters and how people describe it.
Answer objections
Delivery time, returns, sizes, materials: each doubt you answer on the page is one less reason to leave. Put the most important answers close to the button.
Show, then tell
Photos and a short video do part of the work. The text explains what the photos cannot: weight, feel, how long it lasts, how to use it.
Make it scannable
Short paragraphs, bold key facts and lists. On a phone, a wall of text is skipped, while a clear structure is read.
Avoid duplicate text
Copying the supplier description makes your page look like hundreds of others. Rewrite it in your own voice, even briefly.
Test and improve
Change one thing at a time and watch the results: a new first sentence, a clearer list, a better photo. Small changes add up.