“6 min read” sets expectations. Readers decide faster to start, and are more likely to finish.
How it is calculated
Words divided by an average reading speed (about 200 to 250 words per minute), plus a few seconds per image.
Where to show it
Just above the content, near the title.
Add a progress bar
A thin bar at the top shows how far the reader is.
A back to top button
Useful on long guides.
Long articles also need a table of contents; read long-form readability. Readly adds reading time and the bar. See the demo.
Frequently asked questions
Does reading time affect SEO?
Not directly, but it can help readers stay.
Which reading speed should I use?
About 220 words per minute.
Is a progress bar distracting?
Not when it is thin and subtle.