The product page is where the buying decision happens. A missing detail (delivery time, size information, a clear photo) is often enough to lose the sale. Use this checklist on your best-selling products first, then on the rest of your catalog.
Visuals
- At least four photos: front, back or side, detail, in use.
- A zoom or full-screen view.
- Consistent backgrounds and sizes across products.
- Optimised image weight for fast loading.
Key information
- A descriptive title with the words people search for.
- The price, with the original price crossed out during real sales.
- A short summary of the main benefits near the price.
- Clear variation selectors (sizes and colours as buttons).
- A size guide next to the size selector for apparel.
- Stock status, with real low-stock information.
Reassurance
- Delivery time and cost.
- Return and exchange policy in one line, with a link.
- Secure payment methods.
- Customer reviews and photos.
- A contact option for questions.
Conversion helpers
- A sticky add to cart on mobile.
- A free shipping threshold reminder.
- A countdown during real promotions.
- A back in stock form when sold out.
- Relevant cross-sells and upsells.
SEO
Write a unique description (never the manufacturer’s text), answer common questions in the description or an FAQ, fill image alt texts and keep the URL short and descriptive.
How to use this checklist
Score your top ten products out of 20, fix the missing elements, and compare conversion rates after a few weeks. See also WooCommerce conversion tips and mobile optimization. Most of the conversion helpers above are in the WooCommerce Plugin Bundle.
Prioritise
You do not need to fix everything at once. Start with your ten best-selling products, which bring most of your revenue, and with the elements that block decisions: photos, price, delivery information and size guidance. Then add conversion helpers. Finally, apply the same template to new products as you add them, so quality stays consistent.
Common mistakes
- Manufacturer descriptions copied on every product.
- Delivery information only on a separate page.
- Variations in tiny dropdowns on mobile.
- Out-of-stock products hidden instead of offering an alert.
Frequently asked questions
How long should a product description be?
Long enough to answer buyers’ questions: often 150 to 400 words, plus specifications.
Which element matters most?
Clear photos and the price/delivery information, then reassurance and reviews.
Should every product have reviews?
Aim for it, but never invent reviews. Ask buyers after delivery.