Coaches, consultants, trainers and freelancers sell expertise, which is invisible until a client experiences it. Your website has to make it tangible: clear offers, proof of results and an easy next step.
Clear offers
Instead of “contact me for more information”, define two to four offers: a discovery session, a programme, a premium accompaniment. A pricing table makes them easy to compare, with the recommended offer highlighted. Free-text prices like “on quote” work for custom missions.
Proof of results
Testimonials that describe a before and an after, case studies with numbers, and logos of companies you have worked with. Video testimonials are especially strong for coaching. See how to ask for testimonials and social proof.
Your story and method
Clients buy a person. An about page with your background, your method in a few steps and a real photo builds connection.
Easy booking
A booking link for a free discovery call in the header and after each section. A contact button for quick questions.
Launching a new programme
Before launching, a coming soon page with a waitlist builds an audience. On launch day, email the list and announce it with an announcement bar.
Content that attracts clients
Articles answering your clients’ real questions, guides and checklists show your expertise and bring visitors from search. Link each article to the relevant offer.
Resources as flipbooks
Workbooks, guides and reports can be shown as flipbooks for a premium reading experience, see embedding PDFs.
Pricing tables, testimonials, coming soon page and contact button are in the Complete Plugin Bundle; try the pricing demo.
Common mistakes
- Talking about yourself before talking about the client’s problem.
- Vague offers with no clear outcome or format.
- No proof: testimonials without names or results.
- Too many calls to action competing with each other.
Home page structure
- The problem you solve and for whom, in one sentence.
- Your offers in a pricing table.
- Results and testimonials.
- Your method in a few steps.
- About you, with a real photo.
- One call to action: book a discovery call.
Frequently asked questions
Should coaches show prices?
Showing prices or starting prices filters leads and builds trust; custom missions can stay on quote.
How many offers should I have?
Two to four clear offers are easier to choose from than a long list.
What is the best call to action?
A free discovery call or a clear booking link.