A flash sale is short, clear and exciting. Used a few times a year, it brings back customers and clears stock.
Ideas
- Weekend sale: Friday evening to Sunday night.
- Category day: −15 % on candles every first Thursday.
- Shop anniversary: a reason to celebrate with customers.
- End of season: make room for new products.
- VIP preview: newsletter subscribers first.
Timing
Announce it the day before, remind on the last day, end on time.
Keep it rare
Too many sales teach customers to wait.
Read how to schedule sales. Flashly runs them with a countdown banner; see the demo.
Frequently asked questions
How long should a flash sale last?
24 to 72 hours is common.
How big should the discount be?
10 to 30 % depending on your margins.
How often can I run flash sales?
A few times a year keeps them special.