At Christmas, many visitors are buying for someone else. They do not know your catalogue, and they are afraid of choosing wrong. A short quiz turns “I have no idea” into “this one is perfect” in a few seconds.
Keep it short
Three questions are enough, four at most. Each extra question loses people. Big buttons, one question per screen, a progress bar and a back button.
The three questions that work
- Who is it for? For her, for him, for a child, for the home, anyone.
- What is your budget? Three ranges that match your prices.
- What do they love? Three to six tastes that match your categories: cooking, fashion, cosy evenings, outdoors.
Link answers to your products
Create a few product tags (gift-for-her, gift-cooking…) and add them to your products. Each answer points to tags or categories; budget answers point to a price range. The products that match the most answers come first.
Findly works this way, shows why each product matches, and lets customers add to cart without leaving the quiz. Try it on the live demo.
Where to put the quiz
- At the top of your gift guide.
- As a button in your menu or announcement bar: “Find a gift in 30 seconds”.
- In your Christmas emails.
What if nothing matches?
Show your bestsellers in the chosen budget, with an honest message. A quiz should never end on an empty page.
More ideas in price-based gift collections and how to build a gift guide.
Frequently asked questions
How many questions should a gift quiz have?
Three is ideal: who, budget and tastes. Four at most.
Does the quiz work with page caching?
Findly does: results come from a REST endpoint, not from the cached page.
How are products matched?
Budget answers filter by price; other answers match product tags or categories, and the best scores come first.