Forcing an account at checkout loses sales. Never offering one loses returning customers. The answer is in between.
Always allow guest checkout
A first purchase should never wait for a password.
Offer an account after the order
On the thank-you page, the customer has a reason: follow the order.
Give reasons to log in
- Order tracking and downloads.
- Saved addresses.
- Loyalty points or member prices.
Make login quick
Loginly makes login and registration one click away. See the demo.
Frequently asked questions
Should I force accounts?
Rarely; keep guest checkout available.
When should I offer an account?
After the first order, with a clear benefit.
How do I make logging in easy?
With a login popup that keeps customers on the page.